1. Climbing hills will more naturally put you in a place that is improving fitness. You may ride at 7mph, and 2 months later ride at 10mph. However, there is no wimping out. You work the hill. At the point you get tired, you carry on working.
2. You have to thrash a bike in a tougher gear on the flat to approach anything like THRESHOLD pace. There is wimping out. If it hurts, people stop, coast, take a breather. There is a lot of concious thought and effort to maintain that intensity. Most will baulk at it.
3. Thrashing the bike at THRESHOLD pace on the flat road sees speeds north of 25mph and the distance covered at that speed is great. To do this involves fast, interactions with traffic moving at comparable speeds, throw in people, rain, and whatever other factors you care to list.
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