tbh, pedals are pedals, pay your money, take your choice! I use Look pedal's, not because I prefer them over other brands, but because when I bought my 1st road bike, they said what pedals do you want, I said, those ones! Now having 1 set of pedals and matching shoes with cleats and not encountering any problems to foster discontent, upon acquiring more bikes over the years it seemed to be the normal thing to do to buy a pair of Look pedals for said bikes. Now I am invested in the brand, I am unlikely to change brand on a whim. If I was to change, I would buy Speedplay, but for 3 bikes, that would cost too much to stomach!