If they are recommending the most reliable boiler it will be more of a fluke rather than through proper research and data analysis I suspect.
Their reliability data comes from regular surveys of the members.
Yes, it's a stupid "solution" of applying more thrust until that piggy flies! No boiler is as efficient at both 7kW for space heating and 30+kW to heat cold mains to hot fast enough, but the artificial cheapness of gas encourages this wasteful approach - for now. Better to have a tank unless you have no space.
There's room, but it was just too much hassle and upheaval building an airing cupboard and fitting a tank in house that's never had one since it was built. I might have done it if I'd have been well enough to do it myself, but not when it means getting a man in to do it.
Buying a new boiler is a long term decision and does not need to be rushed. eg I've had my central heating system drained for the last5+ years and no longer even use it for hot water (repair was because it was leaking oil in the house but it had not been used for years).
I heated with electric for a winter after my boiler kicked the bucket whilst I was making a decision, but it wasn't much fun.
I looked at heat pumps but a 1930s house would need too many immediate modifications to rule one out for now
I'm not at all sure I know where I'd put a heat pump, I think the only option is to make it an eyesore fitting it at the front, under the lounge window.
To work out the radiator size required for a heat pump, you need to know the flow temperature. This might be as low as 50 deg C
My gas boiler turns the flow temperature down to the low 40s when the controller sees fit, regardless of the stat setting.
A full system flush is a necessity for the warranty
My plumber was Worcester Bosch approved, I don't know whether he'd still be approved if they knew he was flushing using a pair of CH pumps screwed to a bit of scrap wood, instead of a pukka power flusher.
Boiler manufacturers often have "loyalty schemes" for installers. If the installer specifies their brand for a client, the installer gets "points" towards the cost of a summer holiday, a new car or whatever. It encourages plumbers to specify a particular brand. It's worth knowing that when you ask them which manufacturer is the best.
I used to know a motorbike salesman. Honda once had a scheme which allocated points according to how badly they wanted to sell particular models, with a holiday in Japan for the winning salesman, and the bike with the highest points was trials bike that nobody bought because it was widely recognised as being useless. One day a customer came in the door and asked for a price on a job lot of 30 Suzuki trials bikes for a motorcycle training school he was setting up, he'd done his homework and knew which one was best, but guess which ones he ended up buying and who got the holiday in Japan.....
If you want information about something you're buying the last person to ask is the one who's selling it.