From speaking to those ladies what is it that they want from the ride? (for the majority anyway)
It's a very interesting discussion and I've had similar views confirmed by people involved in other sports.
I'm being careful here and only reporting what has been said to me. My first remark is there is no doubt women are every bit as competitive as men. There is one lady I ride with and every climb we push each other as hard as we are able with equal determination - got my backside kicked on a Top 100 climb by 16 seconds last week!!!
I'm told many women riders are looking for a social ride with coffee and chat at a reasonable pace. There is a strong emphasis on wishing to support each other. The highly competitive women I ride with tell me they completely understand this and would equally enjoy such a ride.
The other message that comes through is a lack of testosterone makes the ride much more enjoyable! It seems groups which are predominantly male send out a very strong competitive edge with more than a whiff of testosterone.
I have the impression some male riders expect women to be "one of the lads." I heard a comment the other day which was effectively "she's doing really well. She even stopped for a beer afterwards." Personally I don't get this.
An athletics coach told me the males simply wanted to win while the women wanted to win but also see everyone else do well.
I hope this makes sense.