Was jesting, yes, of course. I was merely suggesting that a rule of only an inch long would hardly suffice. A rule of at least 12.5 inches, fair enough. I believe the follow up quote understood what I was getting it. Lol*I hope you weren't pulling my leg implying that we measure the entire chain. If you were, ha ha*, if you weren't, your astute observation is probably the root of most people's frustration using this method. One solution is to use a yardstick and cut off a piece of it but I've found a nice workaround. Partool's spoke ruler is a couple of 1/16th of an inch longer than 12 inches, giving you just enough to play with.
If you tweak the other side, the zero point with a file, you have a near-perfect chain measurement tool, other than the one I've - ahem - patented and am awaiting lucrative licensing deals.
Roller chains and sprockets are widely misunderstood, hence my book on the topic. Cough cough.
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* I absolutely refuse to say LOL. I'd rather lick my chain clean than say it.
* couldn't resist, sorry