Tbh I'm sick of the likes of Rapha pushing such unattainable body images upon their clientele..
I understand what your saying. It's the argument applied to female fashion models. In my club we have a lot of members who could model for Rapha but far more who couldn't on the current selection basis.
My issue with Rapha is the company has made a loss seven years in a row. Yet it is the seller of the self-styled "world's finest cycling clothing." If it is that good why aren't riders buying it, aside from the price?
Personally I would put Assos streets ahead of Rapha. I've only bought their bibshorts but if I could afford jerseys, jackets etc. I wouldn't hesitate to buy Assos.
Another company that shows Rapha a clean pair of heels. It's a small, backstreet factory on the outskirts of north Manchester. Everything is handmade. The quality and service is simply outstanding. Lusso's environmental policy is fantastic. Yes, the kit can be expensive but there are lower cost options. Lusso is so good I swapped from Assos bibshorts to theirs.....after 25 years with Assos.
I ripped up my favourite jersey in an RTC. Four days before my 70th birthday my buddies rang Lusso. "Is it available?" The answer was no but when the owner was told the story not only did he make a single jersey he discounted it as well.
Companies selling high end kit could learn a lot from their smaller rivals.
EDIT
@wafter you'll like this. Lusso repair kit free of charge in the 12 months after purchase. After that there is a small charge. I had a hole in a £65 gilet repaired for £15. A pair of biblongs repaired free.