Gosh. What would we do without research?
The same as happens when you play a country and western song backwards.
a) Your woman returns.
b) Your dog comes back to life.
c) Your pickup truck is fixed.
What needs to be determined is the role that writing of these surveys has to do with the end outcome, because bias, included in the survey instrument, can lead to an outcome, or suggest what the preferred response should be, thereby biasing the whole survey instrument toward the same end, with expected results. Most often, in the past, this was done innocently or accidentally, but with corporate entities playing such a role in some of these "studies", I can only assume something more sinister is afoot.