Several years ago I bought a Gore WindStopper jacket for £85. It was one of THE BEST purchases I ever made. Later when it wore out, I bought a replacement but the price had increase to £100. I checked today in the shop and they dont have a direct replacement, instead they sell one where the sleeves can be zipped off. That's £140. I doubt I will buy another Gore jacket at those kinds of prices.
After buying the first Gore jacket, I also bought a couple of Gore shorts. They are the most comfortable shorts I have.
I also have Gore Windstopper gloves which are fantastic at precisely the thing they are designed for: keeping wind off your fingers.
Apart from the jacket, I can see myself buying more Gore stuff, but as the other brands get better and offer similar (but not the same) garments for cheaper, I would look carefully at the other brands. Though I'll admit I dont feel the same "affection" for the lower priced stuff that I do for Gore.