Before you leave can I interest you in a homeopathic cycle helmet?
It's a cycle helmet that's been cut into 10 pieces, one of those cut into 10 pieces and so on until it's decomposed into it's component molecules. The dust containing these sub-microscopic particles is then released into the air and then the air's captured in a glass phial, which may or may not contain a helmet molecule, and sealed. Whether it does or does not contain one of those molecules makes no difference to its efficacy, the air contains an imprint of the molecule with all its injury preventing properties intact. The original helmet was of course one which had been worn in a real accident. That's the key to the product working!
The homeopathic helmet just needs to be carried with you on the bike, no need to get it near your head!
Just transfer £299.99 to our Paypal account and we'll send you your very own homeopathic cycle helmet. Guaranteed to protect you just as well as, if not better than, the conventional inconvenient plastic and polystyrene version you can get in the cycle shops.
(Worrying that adverts even loopier than that really do appear!)