Just seen his on UK Hot Deals...
Aldi currently has all its cycling gear reduced, varying discounts across stores. Bournemouth and Poole stores have lots of stock, as does the Weymouth one so presume its a national thing.
Examples of discounts:
Pro cycling trousers £29.99 down to £6.99
Pro Jersey £19.99 down to £7.49
Pro short sleeved cycling jersey £14.99 down to £7.49
Pro Cycling shoes £24.99 down to £12.49
Normal cycling trousers £13.99 down to £4.99
Mountain bike jacket £24.99 down to £6.99
Cycling tops and shorts £7.99 down to £3.99
Cycle computer £4.99 down to £3.49
Puncture repair kits £2.99 down to £1.49
Other things reduced on a store by store basis, the pro gear seems to attract the biggest discount of up to 75% but most of the other gear is at least 50% off.