we don't know, do we? The staggered start thing tells us that, sensibly, they're aiming for a cross-section of cyclists. The DD has a pretty broad constituency these days, with, so I'm told, sufficient privateer back up vehicles to cause Southwark Cyclists some concern.
the Moonriders are really about charity referrals. The BHF is unleashing its blunderbus 8500 ride, and it will swallow up a vast number of charity riders - their recruitment pitch, which offers a space on the much over-subscribed day ride to anybody who does the night ride will guarantee a huge turnout. Whether the Moonriders can gather sufficient riders from the other charities before the BHF night ride becomes the unstoppable market leader is open to question - I'd have thought that the price tag wasn't going to help, but, then again, how many £59 tickets to you have to sell to turn a decent profit?
I haven't heard back, but I'm not bothered. Our ride can turn on a sixpence if need be.