srw
It's a bit more complicated than that...
Which is good, because I am not making that comparison.It suits Facebook very much to be viewed as merely social media. It diverts attention from their actual business. The social media side is only one means of extracting data from most people who're online. They have other tentacles - Whatsapp, for instance. Saying that FB is no different from, say, the old Usenet demonstrably untrue.
Although, if someone had thought to scrape usenet and mine its data we could be in a different place.