But in this case they are not regular cyclists so I wouldn't be so sure.
I think you may find that the market for the tool is not regular cyclists. How many of us who do cycle often have come up with any cycling related idea and made few bob from it? not me for sure. Something that costs say £0.10 to produce and sells for say £1.95 I wish I could think of one.
This is what I think she invested in "Wayne's key competence is in online space so he has the skill to maximise our presence and make us available to a wide online audience. A great combination and I can imagine we will be exploring further developments in the not too distant future."