Well there's individual perception, which must vary quite a bit otherwise we wouldn't have Fixed/SS and everything in between out to full triple derailleurs. But the marketing must influence those perceptions, as does the machismo bit. I would say that the amount of people carefully selecting appropriate gearing is far outweighed by the amount that go with what's on offer or suggested by the shop.
If you take a fairly standard compact setup of 50/34 and 12-XX, I wonder how many know that the big gear, 50x12, is the same as a 46x11. Sat it's the following:-
50/34 and 12-27
you can get the same gearing range, but closer spaced, with
46/30 and 11-24
I would argue that, as a compact, the latter would give far greater versatility, in fact I think one of SRAMs new 10 speed Xcountry MTB groups offers 45/29 ish as a compact. Yes, it limits the top end to about 110 gear inches, but I'm yet to be convinced of the average riders need to go beyond that, or even to go that high. At my lowly ability that takes me well beyond 40mph before spinning out and I'm not likely to be pedalling at those speeds anyway.
If you're not bothered by wide ratios then you could get the equivalent of 50/34 with 12-27 by using a 46t upfront and 11-36 on the back, save on front shifting altogether.