Don't forget to register the pothole at
fillthathole and make a point of mentioning that fact to the council, emphasing their legal responsibility to fill the hole now that they are aware of it.
I did that for a really dangerous pothole near here. It was on a very fast downhill, on the
racing line and
the slope of the road was such that you couldn't see it until you were right upon it. I reported it after my mate hit it on his MTB. Its big knobbly tyres made the bike tough enough to survive the impact but it would have destroyed a roadbike wheel with catastrophic consequences for the rider...
I soon got a reply email from the council. Tellingly - they had forgotten to delete the messages from within the various council departments so I could see exactly what the reactions were as my message was forwarded from one person to another up the food chain! It went something like this: "Fred - here's another bloody pothole complaint" to "John - get someone to have a look at this when you can" to "Pete - this pothole sounds like a bad one and the guy has sent a copy to a third party so we will be up s**t creek if someone gets hurt now" to "Mick - go and fix this pothole - NOW!!!"
Within 24 hours I had an email from 'Mick'. He gave me an OS grid reference for the pothole and forwarded a photograph of his repair. He asked me to confirm that this was the one that I'd reported. Result! The repair job was done properly. I've checked it a couple of times, and it is still sound, unlike a lot of botched repairs that fail again once a few HGVs have driven over them.