Seem to be shooting their selves in the foot lately. Frinstance the Sardar...it was basically a cheaper version of the Thorn Sherpa that seems to be selling well. As a framset the Dawes Sardar was very much on a par. So what did they do? Turn it into an Alu framed, front sus hybrid. all they needed do was publicise the original 631version a bit more and I'm sure they'd have sold loads.
then there was the EdgeOne - their budget SS. great bike for the money. sold a good load of them when SSing fist hit. But rather than move with the market they just canned it.
The galaxy they seem to be trying to make into somekind of top class uber-tourer, rather than the good old belt and braces ever reliable work horse that made it so popular.
The audax was a great idea: a mass produced bike aimed at audaxers before many others had thought of it. But the execution was poor and so it never caught on.
I've two Dawes bikes. A 1991 Galaxy - all old kit on it, DT friction shifters, etc. It's a great reliable, comfortable load lugger that just keeps going. Alas it seems that Edinburgh Cycle Co-op has stolen this niche away.
The other is a One Down (forerunner to Sardar) that I got NOS. Another great, no-nonsense bike. Does everything that a Thorn Sherpa can for much less money.
Dawes need to realise that some bikes are belt and braces and others are top of the line: trying to build one bike to be both is just going to turn both markets off.