srw
It's a bit more complicated than that...
I fear we're having parallel conversations. Until you address what happens to cycling outside towns, you can't claim a comprehensive solution to advance cycling, which is the largest slice of my beef. My fear, based on a wide reading of internet boards, is extra-urban cycling is seen as a sporting activity on a par with surfing and hang gliding. A pastime, a day trip in an adventure playground. Fun, but of very little relevance.
Unless you adduce any evidence to the contrary, it is. And always will be. That's because towns are where the people are, and towns are where the work is, and towns are where the shops are. Less than 10% of the population lives out of an urban area, and many of them are neither in the target age-groups for working nor in the target age-groups for cycling.