As I said, statistics are important to statisticians. The rest of the world is moved by more instinctive responses. The truth of that is shown after the London transport bombings, where a tide of public transport users decided to ride bicycles instead. Statistically the chance of being blown up by a fundamentalist terrorist on a bus or tube is infinitesimally small as a proportion of journeys made, and much lower than meeting your end by other means. Nonetheless, irrational fear got more people on bikes than millions of pounds of campaigning, advertising and tax breaks.
If statistics alone held sway there's been sufficient evidence of cycling's health giving properties, its relative safety among experienced riders and its cost effectiveness to make riding a bike a no brainer for three decades at least. Yet despite the best efforts of statistically empowered campaigners three lunatics with a lot of press changed the ingrained habits of a lifetime.
I sincerely believe there's a huge over-reliance on data for campaigning purposes in the misguided belief that they're superior to fashion and passion.
If statistics alone held sway there's been sufficient evidence of cycling's health giving properties, its relative safety among experienced riders and its cost effectiveness to make riding a bike a no brainer for three decades at least. Yet despite the best efforts of statistically empowered campaigners three lunatics with a lot of press changed the ingrained habits of a lifetime.
I sincerely believe there's a huge over-reliance on data for campaigning purposes in the misguided belief that they're superior to fashion and passion.