Fashion, what is it good for?
Okay, so it keeps workers in jobs and it's a multi million pound industry but you can't help thinking it makes many look ridiculous.
Lewis Hamilton is well known for being a dedicated follower of fashion but I think he may have gone a bit too far in wearing a tea cosy.
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Then there's the chavs who like dress in one particular style. To display their spending power?
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Of course we cyclists aren't immune. When a pair of cotton shorts from the charity shop would do we buy expensive Humvees. And when an old tee shirt would suffice we buy Rapha.
So is it a complete con?
Yes, it is a con - a way of making the shallow / gullible / pliable pay for these shortcomings - both financially and with the dignity; more often than not.
It's a cancer that blights most walks of life; I try to avoid it but occasionally drop the ball (the fact that I own a CFRP road bike probably being one example).
I'd counter your assertions about cycle wear with the very valid role of technical fabrics which with breathe a lot better than cotton
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