Looks interesting. I've not done a sportive yet, having done some shorter events though. I've set 2012 as being the date I do a number of these.
One'll be the Etape Pennines in October and I've got this mad idea of 3 Coast-to-Coast rides in 3 weekends; Sea-2-Sea Workington-Sunderland, Transpennine Trail Southport-Hornsea, finishing with The Way of the Roses Morecambe-Robin Hood's Bay.
Has anyone done the 74-mile one before?