Ah! Yam-yams!
I live in Staffordshire and was very interested by a programme I saw on the telly about Homo Neanderthalis and why they died out. Apparently, unlike Homo Sapiens - who reacted to change by moving around - the Neanderthals insisted on having a home base.
This explained much as, at the time, the only Home Base in south Staffordshire was in Cannock