ASA/ Cycling advert/ You just couldn't make it up...

[Bromptonaut]

CTC are apparently working up some guidance on how to complain which should be available soon.

 

[glasgowcyclist]

Their reaction doesn't surprise me.

I wrote to them recently to complain that an advert was misleading in its claims and that buyers may be unduly influenced by such unsubstantiated claims. The ad was for the model of helmet as worn by James Cracknell in which it was claimed that it "had saved his life".

My complaint was rejected.

I feel another letter coming on...


GC

 

[mcshroom]

Another impressive demolition of the ASA ruling here (for once, read some of the comments on this one as well)
http://www.darkerside.org/2014/01/asa-censors-cycling-safety-ad/

 

[glenn forger]

Just started a thread on this, sorry.

This is complete nonsense, the ASA are issuing dangerous advice.

 

[jefmcg]

She's probably riding that far out as she has seen the road surface to her left at the end of the video.

Damn, I just spent a couple of minutes getting a screen shot of this, hadn't seen that it was already mentioned.

With the condition of the road, she is very clearly in the correct position. And I often find motorists think I am too far out, because they can't see (or don't realise the implications of) a pothole 10 metres ahead.

 

[glenn forger]

Vauxhall has escaped a ban from the advertising watchdog despite complaints that its TV ad, which showed passengers holding flares out of car windows, encouraged dangerous and irresponsible driving.

http://www.campaignlive.co.uk/news/1148341/

Ha ha ha!

 

[jefmcg]

Why is the cyclist's position even relevant? If a cyclist is riding the wrong position, without a helmet, without proper lighting or whatever you should still give her plenty of room. The ads are targeted at drivers, who should drive safely near cyclists, even if they perceive that the cyclist is riding within the law or not.

e.g. Just because a cyclist jumps a red light doesn't mean you are allowed to knock them down, you still have to do your best to avoid a collision.

 

[green1]

e.g. Just because a cyclist jumps a red light doesn't mean you are allowed to knock them down, you still have to do your best to avoid a collision.

Depends what they are riding, if it's a BSO then not so much.

 

[Peter Armstrong]

Thats an amazing advert!!!!!!

 

[Stephen C]

Someone posted this on the BBC articles, explains it quite well.

 

[jefmcg]

Depends what they are riding, if it's a BSO then not so much.

Well, I said "cyclist". As every CC'er knows, if it's a BSO then they are "people on BSOs" not cyclists

 

[albion]

It almost sounds to me like a case for a discrimination law prosecution.

Would they ban it in Holland? Who would have thought the ASA were the Taliban type.

 

[glenn forger]

talk of a mass ride at the High Holborn ASA office.

may go down with a sign saying: "I'm so angry I made a sign!"

 

[gaz]

Can anyone remember the advert a few years ago for a car. Which had a load of cyclists riding around a city. probably without helmets and obviously really far from the edge of the road. Hmmm.. what was it.

 

[snorri]

[QUOTE 2899145, member: 259"]Dunno. Here's a typical Belgian advert, but they are wearing helmets. [/quote]

Yebbut these are sport cyclists in the video, Lance wannabes, and not REAL cyclists