Boris Bajic
Guest
Sorry, but outside of the US, that's bollox.
It isn't.
Almost nobody I knew who wasn't a cyclist had heard much about the TdF before LA.
Cyclists of a certain type knew, but people broadly did not.
As LA grew in media stature, so the TdF seemed to get more known. LA put the TdF into the mass media and that broader coverage drew people in. Not cyclists, but people who have since become cyclists.
Most people who were new to the topic in 2002, 2003 and later hung all their new knowledge on LA.
Many of the people I know who are recent converts to cycling (road cycling in particular) have a knowledge of TdF history that gets very fuzzy before LA's second or third win. That is not a function of their age. It is a function of the LA effect and one or two other things.
I am not a torch-bearing lover of LA. I saw the TdF before him and loved it. I loved it during and after him.
But many, many people I know (and many more I know of) who ride got their first inkilng that cycling wasn't a weird, fringe activity for the uncool from LA. LA was not the only catalyst, but he was a significant one.
Find a bunch of lycra-clad, carbon-riding, team-strip 30-somethings and ask them to name a pre-1999 winner of any jersey. They will get few.
Ask them for post-2001 lists and they will get the lot.
Most 'LA-driven' TdF fans got interested in or after 2003 - after the first couple of wins. Say 'Mario Cippolini' to these folk and they stare blankly.
I have no fondness for LA, but it is not bollox to say that he did much to raise the profile of the TdF.