Spec and looks are important,very much so.However,as an example of how awful a bike can look and still be a good bike,one of my bikes is a Defy Comp.White essentially,with "Composite"plastered all along the top tube.It is an awful mess,to my eyes,looks as if its scheme were thought up by a 4 year old on a wet day indoors.Giant seem particularly skilled at ghastly looking bikes(paint job I'm thinking of) and,despite the good quality specs generally,I always feel a bit sold short on the looks front.