ASA/ Cycling advert/ You just couldn't make it up...

[Andy_R]

Ubelieveable...not about the helmet (there are other areas of discussion for that!), but seriously - 0.5 meters from the kerb!! Have they never heard of primary?
http://www.bbc.co.uk/news/uk-scotland-25926572

 

[asterix]

Yup, exactly my thoughts. Who are the ASA to make such pronouncements, anyway? It looks like mere prejudice and on the basis of a mere 5 complaints.

http://www.asa.org.uk/Rulings/Adjudications/2014/1/Cycling-Scotland/SHP_ADJ_238570.aspx

 

[inkd]

the width of the road! and they complain about half a metre

 

[cd365]

What a bunch of clowns the ASA are!

 

[summerdays]

The car doesn't appear to have a helmet either?

 

[MarkF]

The rider looks great, the driver considerate, it should/could be an excellent picture to promote "normal" cycling to "normal" people.

 

[Rickshaw Phil]

Not impressed by this. It sets a bad precedent.

What copy of the Highway Code are the ASA looking at? As far as I'm aware, none of the versions published in my lifetime specify a distance that the cyclist should be from the kerb.

 

[Shut Up Legs]

Geez, not the old "safety attire" thing again . That's just draws attention away from the real problem (both in the UK and Australia, among other places), which is motorists and/or cyclists not bothering to properly share the road with each other. Special "safety attire" would be completely unnecessary if enough people just paid more attention to the traffic around them.

 

[mr_cellophane]

Thread also here, which IMO is a more appropriate forum
http://www.cyclechat.net/threads/scottish-asa-i-despair.148424/#post-2898679

 

[summerdays]

Not impressed by this. It sets a bad precedent.

What copy of the Highway Code are the ASA looking at? As far as I'm aware, none of the versions published in my lifetime specify a distance that the cyclist should be from the kerb.

In fact the same Highway Code does specify that you should allow the same space as passing a car (ambiguous I know but that looked a good car sized distance to me)

 

[summerdays]

Does anyone have a link to the full advert anywhere?

 

[Rickshaw Phil]

In fact the same Highway Code does specify that you should allow the same space as passing a car (ambiguous I know but that looked a good car sized distance to me)

Indeed. Perhaps someone could refer them to the photograph that accompanies Rule 163 in the current issue.

 

[asterix]

Well I have written to the ASA to protest (in moderate terms) about their ruling.

 

[asterix]

Does anyone have a link to the full advert anywhere?

 

[Fab Foodie]

Well I have written to the ASA to protest (in moderate terms) about their ruling.

We need more of this.