... ploughed up Cheddar Gorge...
In my case, the superfluous item was a timing chip rather than a medal.
At the end of the ride yesterday, the operator insisted that I rode over the timing device. It was great to ride a lovely route, through lovely countryside and on a lovely day - the finishing time was irrelevant - it was not a BC road race or time trial and finishing time counts for nothing. Rather like junk medals the timing devices add costs. It would have been better for the organiser to spend the fee on better facilities or to lower the entry charge