This is hilarious:
Bruno Banani
Country: Tonga
Sport: Luge
They said: "It is of bad taste to change your name to that of a sponsor. That is too much for me. This has nothing to do with proper marketing" - Thomas Bach, now IOC president, in 2012.
Bruno Banani is a German underwear manufacturer. Bruno Banani is also a luger for Tonga. This is not a coincidence.
The circumstances are bizarre. Approached by a guerrilla marketing firm in 2008, Tongan student Fuahea Semi - then 21 years old - agreed to move to Germany, change his name to match that of the underwear giants, and learn to luge. Luge and Germany go hand in hand - no Winter Olympics has ended without a German on the podium.
As part of the marketing ploy, Semi even agreed to pretend his father had been a coconut farmer. Banani, as he became, did not make Vancouver 2010 and reporters later exposed
the 'hoax' behind his name and the marketing deal. But his ambition to luge, it transpires, was quite real.
Having since reached three World Championships,
Banani successfully qualified for the 2014 Games and will become Tonga's first Winter Olympian.
- From an article called "Ten Unlikely Heroes" on the beeb website:
http://www.bbc.co.uk/sport/0/winter-olympics/25996446