Things are changing, and business models need to adapt or retailers will fail, whether online or real-world, big or small.
The more imaginative bricks and mortar chains are encouraging 'showrooming'. They include John Lewis, M&S, Staples, Currys and
Halfords.
The more forward looking online retailers are providing order online and collect in person. They include Tesco, Sainsbury's, Argos, Amazon and the first 4 in the paragraph above.
At least 3 of our 5 LBS here will match online prices.
Many other stores will match online prices.
Jessops staff may have put up a sign saying thank you for shopping at Amazon. Jessops went bust not because of Amazon but because they ceased to provide consumers with what they wanted. In particular Jessops web offering was dismal. Same goes for Woolworth, HMV, Blockbuster and many others.
Retailers prosper when they provide what the customer wants, if they don't do that they fail. It doesn't matter whether it's a real or a vrtual shop that always applies.