That's what I was wondering. Every time I see a bike that's radically different from the norm my first thought is to wonder if the manufacturer is trying a desperate gimmick to set themselves apart. I can't see any other logical reason for a frame like that.
nothing new in that; hetchins were doing that before the wwII.
the classic 'curly' hetchins was a reaction to the regulation at the time that pro cyclists were not to advertise the bike's manufacturer on the frame, so they made the frame distinctive enough to leave no doubt as to who made it.
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