Do you mean like back in the eighties with people like Bernard Tapie, or the nineties, when everyone was juiced on Epo?
I won't speak for FM but I don't think he does mean that. EPO, doping etc is part of the history of the TDF, sadly. Whereas here, the TDF takes a sporting sideline, in France it was, and still is massive; the Giro too to the Italians. There is no 'progression' from the seedy 80s or 90s other than the attitude of the professional peloton regarding doping and this, I believe, has nothing to do with money or sponsorship.
I agree that we do all want the profile of cycling to increase, ironically as FM implies, interesting the unsavoury investors and sponsors and becoming as with football, another tool for making money.
BUT... it didn't help HTC. If a premiership footballer so much as farts in the box then he's signed at extortionate, over and above his worth rates, and yet with HTC the world of cycling was graced with a sprint train that, in time, I believe, will be considered truly legendary. But lack of sponsorship killed it.
Still not sure if Cav and Sky will work to the same level of success, and if
they do, then it might mark the beginning of the end for any aspiring British yellow in Sky colours. Just my own opinion. Perhaps I will be proved wrong, but Sky have a long way to go before they are any sort of superteam IMO.