I've spent some time looking at the books of an LBS and I've winkled out the sales figures of about ten shops in my part of the world. I'm not breaching any confidences when I tell you
- selling new bikes is the least profitable part of a bike shop's trade - setting up a bike received from even the best distributor is probably a two to three hour job, and the gross margin isn't great. It's remarkably easy to sell 300 bikes a year in a suburban bike shop, but don't count on retiring on the proceeds
- you have to be able to justify labour costs of £25 an hour - and this takes time.
- clothing, pedals, inner tubes, tyres and lights are where the real margins lie - but these are small ticket items
- your problem (for which read my problem) is not finding the premises - these are going for a song at the moment (I negotiated £50,000 off a five year lease in five minutes on the phone) - but getting a dealership. Dealers will kick up rough if they hear that another dealership is being set up anywhere in the vicinity.
- If I'd thought the thing through (which I didn't) I'd have gone to Taiwan and bought bikes there.
- don't do the same old same old. Bike shops are a complete mess and people who work in bike shops cannot sell stuff to save their lives, because they look at the bike and not at the people