New wheels. Ive been keeping an eye on a bulge on the front wheel for a while now, decided its too much now and ordered replacements, the bearings are still great though and the rear rim (the first I would have expected to fail) is fine and both wheels are still perfectly true even after a crash that broke a spoke nipple. I think after their purchase in Aug 2013 they were used on the bianchi, 2014 they were used on bianchi too but became winter wheels when I bought a shimano freehub, they were used through till just before the LBL in April 2015, after which the rear done a few TTs with a disc cover, I put them back on in October 2015 and used them until today.
In summary and ignoring my musings/babblings, although time wise they're not old (2 and a half years) distance wise they've done just under 11k miles and I suppose thats no bad so Ive ordered another set of them, Fulcrum Quattros.