This is a device for an accident that occurs in a remote area where this is no one to aid you, but not so remote that you are out of mobile range. It requires an accident serious enough to set off the electronics in the helmet, but not serious enough to destroy them. It has to be an accident where you have been so badly injured that you can't use your phone, or that your phone is disabled, but you helmet is working. It also requires that you have remembered to recharge/replace the battery before your ride. How many bicycle accidents does this apply to?
Also, most mobile phones have accelerometers in them: if it's on the bike, it will sense the accident too. Wouldn't this be better as a phone app, and it would alert people if you were in a car accident, train crash or pedestrian collision?
Or if you dropped your phone.