You can't guess ftom the tyre size. The MAXIMUM pressure of some 700 x 23 tyres is lower than the MINIMUM pressure of others. The Vredestein Fortezza TriComps needed to be run at stratospheric pressures (they'll take 185psi, and 130psi at the rear is about as low as I'd go) or they are vulnerable to pinch punctures, as my mate discovered last night. Some Schwalbe Duranos have a maximum pressure of only 115psi and will happily pop off the rim at 120psi.
One issue with the wide modern road rims is that they are not rated for much over 100psi.