Hey, it's Simon here (one of the founders of TrueStart).
I wanted to write a quick message to introduce myself and explain that the key difference with TrueStart is that you can track your caffeine intake just like you can with gels, energy drinks etc. whilst enjoying the naturally great taste of coffee. It means you don't risk overdosing on caffeine and ensure you get enough for the benefits! The reason we developed TrueStart is because caffeine in other coffee is random (which is not ideal for training) and there's lots of info out there on this (check this article out for example
http://www.bbc.co.uk/news/uk-scotland-glasgow-west-15968515). There are no synthetic added ingredients, as we wanted to keep it clean and simple with controlled natural caffeine (as well as convenient and versatile - it dissolves in hot or cold water). Cost wise it's only 17.4p per scoop (which is included) and made with premium quality Colombian Arabica beans. We're no Nescafe - we're a UK based startup and passionate about cycling as well as sports nutrition. I'm really happy to answer any questions - my email is
simon@truestartcoffee.com