Tin Pot
Guru
You may have done this but I can't see this in the images. If you don't the sand and grit will slowly disfigure the paint where the mudguards are fixed (given you haven't got eyes on that frame).
Your wheels must really run true to be able to have the pads so tight on the rim.
Sorry must've missed you first comment - yes the clear plastic protector tape is on.
I had to loosen the rear caliper to get them to than state - rolling well during testing, but we'll see in a few hours...