I get the impression that the author left the point of whether he got the CEO position by deception in the air on purpose. It is clear that the market updates are inconsistent wrt the qualifications of the guy, and there's also the mention about the threads on the company in investors forums. I think the author probably believes that other people in the company were in on it, but can't prove it, so just lays out the bare facts and leaves it at that.
Sorry, I missed this response. Yes this is so much bigger than the KOM or cycling.
As he is a cycling writer for a small trade paper, big businesses will not respond to his queries. And you can see he repeatedly hits the wall on this front. On the cycling front, he has no issues. He covered the ladies cycling well. He also could and did not trace the guys history and kept repeating Indonesia. So the basics of investigative journalism is not there.
This guy in question is clearly a pathological liar and a serial conman who does not have a degree and was a CEO with no background in a listed company. Thats scary.
Guardian has a very good approach when they deal with a major expose like this. They collaborate with other journalists and other trusted media outlets to expose such things. It is usually with one of the German investigative media outlets. I think he was too greedy and did not want to collaborate.
So in the end, it was about a cycling. As I said, it left us with more questions than answers. Incomplete investigation especially the important parts.