Alex321
Guru
- Location
- South Wales
Is that true?
If an expensive TV is accidentally tagged at £1 the shop has no obligation to sell it to you for £1.
An honest mistake is just that.
And if prices are constantly changing and are controlled by head office it is impossible for all shops to change the shelf price at the exact time.
But I agree that Tesco used to honour their mistakes, if they were just a failure to swap the labels in time.
They don't have an obligation to sell it to you. But if they do, then they must honour the shelf price (or sticker price on the item).
They should change the shelf price before the till price if it is going up.
It is the Price Marking Order 2004 which specifies that they must display the price for which they will sell the goods, on or close to the goods.