I think that the front view is nice and stylish and something that I'd be happy to wear, even though black kit doesn't particularly appeal to me. I don't like the white patch on the back at all so I won't be buying one of these jerseys, but I love the idea of the riders names down the side.
It will be interesting to see how this design develops over time. I wonder if it will keep it's clean looks or descend into garish logo overload.