Drago
Legendary Member
- Location
- Suburban Poshshire
Skate punk lingo? Dude, that's totally, like, bogus!
I wasn't aware of this and very much take your point. I would not though expect to read in a Press Release from anyone:
"So, this sucks," "We thought we had a thing," "we’re bummed about this."
This makes me concerned as to their professionalism. While I appreciate this is very probably young people addressing an audience much younger than me, I'm 65, I don't find these appropriate phrases for a PR. Second language or not professionals should know this. One should always be very careful with public announcements and sensitive to the potentially wide range of people who read them.
You are completely out of their target market, they target people using the language the market uses. They are not alone in this, the vast majority of companies aiming at a younger demographic will do the same. Grandpa writing might work for Saga, but not for material aimed at 20 year olds.
s/b semi colon after "irrelevant"I don't bother with Grandpa writing or Saga but thanks for pigeonholing me.
What I do respond to is well written English. Published material which has clearly not been proof read etc. always raises questions for me. Age is irrelevant it's about the correct use of language.
s/b semi colon after "irrelevant"
You give them far too much credit. They are not 'targeting' an audience, deliberately speaking the language of a particular demographic. Not at all. They are ignorant. They simply don't know any better. They are to be pitied and - in this case - dropped.You are completely out of their target market, they target people using the language the market uses. They are not alone in this, the vast majority of companies aiming at a younger demographic will do the same. Grandpa writing might work for Saga, but not for material aimed at 20 year olds.
You give them far too much credit. They are not 'targeting' an audience, deliberately speaking the language of a particular demographic. Not at all. They are ignorant. They simply don't know any better. They are to be pitied and - in this case - dropped.
No, they are nearly illiterate. They have a certain market stall cunning about the workings of the web, but not enough to make the likes of Strava want to stay involved with them. The childishness of their press release only emphasises their lack of professionalism. There really is no way to sugar coat it.