Strava Premium cost difference

[jefmcg]

Which is useful for selling advertising space targeted by location.

yeah, except that you don't get ads on the website or the app (at least I've never noticed it)

I think I've previously declined the free trial.

They offer it repeatedly. If you aren't impatient, wait until they offer it to you again.
Edit: Or try this link; it seems to offer 60 days trial for free.

 

[maxfox44]

Thanks jefmcg that worked brilliantly.

 

[Jody]

Not really oodles, beyond my initial details, which any airport in Europe demands any time I log onto their wifi....its just data on where I ride.

Exactly. They sell the data on where people ride, numbers of people, at what time of day and what frequency. That's why they will have developed the heatmap. Valualbe information for trafic/infrastructure planners.

 

[jonny jeez]

Exactly. They sell the data on where people ride, numbers of people, at what time of day and what frequency. That's why they will have developed the heatmap. Valualbe information for trafic/infrastructure planners.

Pretty minimal commercial value though.

Compared to say, google who know what porn you watch, how you buy your spuds, who all your friends are, where you are, whether you are on a bike or not and have ownership of all the content you upload via them.

I think we "give" that sort of info away freely already, in return for the use of a browser or something as low value as free WiFi.

You are not wrong but I think this is the lesser of many evils

 

[jefmcg]

There's a good rule about this "if you aren't paying for it, then you are the product". That's certainly true for google, and facebook. Strava is different, even if you aren't paying for it, you are still the customer - they want you to upgrade to premium. There are no ads, because the entire app is an ad for strava premium. And I think they are doing pretty well out of it. I just looked at the leader board for CC on strava, and 4 out of the top 10 are premium users. That suggests that in the UK, they are getting an average of £16/year from heavy users (and light users don't tax the system that much, so it doesn't matter if they are paying or not). That's way more than they would get from pitching 3rd party ads at us or selling the data, so I expect they won't be doing anything with the data the users won't like. Selling anonymised heatmaps seems in everyone's best interest so they are probably doing that - but their main source of revenue is premium users.

 

[Milkfloat]

There's a good rule about this "if you aren't paying for it, then you are the product". That's certainly true for google, and facebook. Strava is different, even if you aren't paying for it, you are still the customer - they want you to upgrade to premium. There are no ads, because the entire app is an ad for strava premium. And I think they are doing pretty well out of it. I just looked at the leader board for CC on strava, and 4 out of the top 10 are premium users. That suggests that in the UK, they are getting an average of £16/year from heavy users (and light users don't tax the system that much, so it doesn't matter if they are paying or not). That's way more than they would get from pitching 3rd party ads at us or selling the data, so I expect they won't be doing anything with the data the users won't like. Selling anonymised heatmaps seems in everyone's best interest so they are probably doing that - but their main source of revenue is premium users.

I would be very surprised if their main revenue generator is the subscriptions. Assuming a very generous figure of 1m paid premium members in the uK, that is a revenue of just £16M. The data they can sell is not limited to heatmaps - they can sell a huge amount more. Think of the barometric readings they are gathering, the temperatures, how long components last, where people are riding particular bikes, how often people buy bikes or shoes etc, the demographics of the users, who their facebook contacts are the potential is huge. All that before you even look at the location data. I would be surprised if their business model means they even 'need' to charge for premium at all.