Free. I spend enough money riding the bike already!
You can make segments by logging in on the website. Can't remember the exact steps to do it. Off the top of my head. But there is a help section that should tell you how.
Ha ha only had my bike back out the shed for the last week & all I've done is spend , spend , spend lol !
I'm not to interested in making the segments as my local routes there's plenty of them , just wondered how they appeared that's all , some of the segment names made me chuckle it was obvious that a local person had named it
Thanks for your input