When I was still working I drove a bright red 44 tonner, I've had the "SMDSY" in that. If they can't see something that big no chance of seeing a cyclist. A lot of the problem is they're to busy looking at their phone, satnav, paper, map, infotanement system, tuning in to radio 4, talking to their passengers or generally not paying attention. No amount of eye tests is going to fix that.
It is scary to think we have to share the road with them. Little wonder those who can afford the safety of travelling ensconced inside a motor vehicle (other than dedicated cyclists) will opt to do that.