This is the bit I just don't understand. According to the report in the Independent:
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Um, hang on. The lack of ongoing support has - according to this - two consequences:
- They will stop receiving new features
- They will be unable to be in a system with newer products
Ok, so how do we get from that to 'as they gradually stop working'?
My guess is they won't gradually stop working at all. They won't get 'new features', whatever they might be. Who cares. And they won't work with new Sonos products. Which might be a bore for some Sonos owners. But it doesn't mean people who have old systems and stick with them will have any problems at all.
Unless I'm missing something, it looks like a cack-handed, short term-focused attempt to drive new sales, and one which seems likely to backfire horribly, with its major consequence being, as others have said, a body blow to the brand. It all looks staggeringly inept to me. Almost up there with Gerald Ratner.