And yet at the time they took the Piss Mickey out of him calling the early ones 'canoe paddles' or 'Planks' a moniker the Telecaster wears with pride,
Indeed, however they did sell plenty of them. If I remember rightly that quote comes from Don Randall, Fenders rep on the road. I suspect it came from the music shops taking one look at the bound edge sunburst gibsons on their shop floor and thinking out loud that it wouldn't work out. Leo had spent time with musicians finding out what they wanted.
I think it was the perfect storm of American post war affluence, the search for something new and modern and of course the rising popularity of urban blues/rock n roll with the youth of the day.
There are some great Fender history books out there. Forest Whites book is good, as is "The sound heard around the world" good reads both of them.