Except that they aren’t giving a choice are they! There are very few road bikes from the major manufacturers offering rim brakes any longer.
I am not saying you cannot tell a difference but is it necessarily any better?
More power if it’s not useable isn’t any better in my opinion. I cannot stop any more quickly or safely with discs than rim brakes, as ultimately I only have the same contact area with the road.
There's plenty of choice to be had and will be for a long time.
Hydraulic disc brakes have several advantages over their rim cousins.
1) Wet weather performance. If you dispute this, you need to get out and ride in the rain. The difference is huge and may I say, big enough to in some cases, to decide between life or death.
2) Wet weather durability. If you regularly ride in the wet, you will have to keep on fitting new rims. Not often, maybe every two years, but often enough to experience downtime, cost and, the problem of finding the exact same rim. The latter not for vanity, but for not having to replace spokes too.
3) Cleanliness. When braking in the wet with rim brakes, enough black mess comes off the rims to soil your clothes and certainly, make the bike look horrible.
4) Reliability. Cable brakes require frequent cable changes for optimum operation and safety. Between cable changes, the deterioration in feel is noticeable.
5) Feel. Good hydraulic brakes work and feel great. Smooth, confidence-inspiring and adjustable to your taste.
6) Set-and-forget. Rim brakes require cable adjustments as the pads wear and you have to watch the pad on that short arm of the dual-pivot variety. That one wears unevenly.
7) Disc brakes are the best option for deep-section carbon wheels. Carbon rims, whilst useful for certain situations are extremely poor at rim braking. Not just from performance, but also from a durability point of view. Disc brakes can make them useful and safe.
8) Disc brakes offer unlimited tyre clearance and without sacrificing performance.
Disc brakes aren't perfect.
1) Cable discs combine the worst of both worlds.
2) Discs make wheels difficult to clean. Only the fastidious need to worry about this.
3) Noise
4) Misunderstanding from professionals and amateurs regarding compatibility of resin and metal discs and pads and the consequences thereof.
5) Idiots who always suggest a bleed for every single possible problem on a disc. I think these people bleed their cable discs too.
6)Endless discussions from retro-grouches who lament the demise of the inferior.