vickster
Legendary Member
It's still marketing, just by a charity to encourage participants to ride for their charity rather than another and how they can go about doing that
Of course people will mostly only fundraise for a charity with which they feel empathy for or have some connection with
(let's take CSR activities out of the equation of course where the CEO and Board may have decided upon the corporate charity)
There's nothing wrong with marketing, charities have marketing staff (although they may call that department fundraising or something else)
Of course people will mostly only fundraise for a charity with which they feel empathy for or have some connection with
(let's take CSR activities out of the equation of course where the CEO and Board may have decided upon the corporate charity)
There's nothing wrong with marketing, charities have marketing staff (although they may call that department fundraising or something else)