I have a few bikes and am happy with all the saddles:
On my S-Works, I have the Fizik Airone Wingflex ... super comfy and I don't even think about the saddle when I ride .... it was fitted to the bike when I bought it, and left it on, as it matches the bike's paintwork (red, white and black) :
On my Giant TCR, I have the Brooks Cambium C17 Carved .... excellent saddle and designed for touring/long distance .... I bought this to replace the saddle that was factory fitted:
On my daily winter bike, I have a Gilles Berthoud Aravis .... firm, and very comfy, only drawback is that it's leather and needs to be covered during the rain .... expensive (I paid £165 for mine):
so bottom line ... get a decent saddle, it may be uncomfortable at first, but the more that you ride, the more comfy it becomes