Not just cyclists, seems to be anyone on an internet forum!!!!
this is very very tame to some forums i've been on, to cut to the chase..something like..
'you BLANK BLANK BLANK your mum is BLANK BLANK BLANK, obviously the nvidia gt220 is at least 3% faster than the ATI hd8450, what sort of BLANK thinks otherwise'
for about 15 pages...
however, i feel a lot of why it is like this is summed up by..
http://xkcd.com/386/