Thanks for all the info guys it is appreciated.
I did a 10 mile ride yesterday on my mountain bike (dirt track back with knobbly tyres - lol), and did it in 53:04 averaging my best speed so far of 11.4 mi/h. That is good for me on that bike (both the bike and myself weigh a bit over the average rider and bike

). So I would say I am happy with that. The power output on Strava read 174W so that was the highest I have recorded so for comparison just with Strava along several rides there is an improvement. So I can at least use it for that.
There is a straight and flat back road on the ride (approx 0.7 miles) which was great for powering away at the pedals but when I got around the corner into another straight and flat section (of about 1.75 miles) I was riding straight into the wind and all I could think of all the way was "this is the type of thing that will affect my time and my power output reading, the guys on the forum were right - many variables" - LOL.
The only saving grace was that I was then turning around and heading right back with the wind behind me - I got up to some speed!
Happy cycling guys and girls!